A contractor is more than a portfolio.
A contractor may work across different project types, markets and locations while carrying licenses, specialties, team experience and years of completed work.
The problem is that much of that evidence often lives in photos, internal knowledge or a few vague service paragraphs.
Six things a contractor’s website usually under-explains.
What kinds of work can the company actually perform?
What has the company already proven it can deliver?
Residential, commercial, hospitality, wineries, industrial, tenant improvement?
Where does the company realistically pursue projects?
What does the team know that isn’t obvious from the website?
Projects, credentials, reputation and experience.
The business may be complex. The website often isn’t.
We regularly see sophisticated companies represented online by five basic pages: Home. About. Services. Gallery. Contact.
There is nothing inherently wrong with those pages. The problem is what never gets represented between them.
Projects · specialties · locations · processes · experience · customer questions · technical capabilities · market knowledge
A small fraction of it.
FLOWLINE’s job is not to make the website bigger for the sake of being bigger. It’s to determine what deserves to become visible.
Honest about what we’ve done, and what we’re expanding into.
Our deepest existing body of work is in plumbing. We are expanding the same research into general contracting, because the underlying problem is the same one: a company that does a great deal, represented online by a page that explains very little.
The method can be applied to a contractor directly. What we won’t do is tell you we have a shelf of contractor case studies we haven’t earned yet.
We publish what we’re learning.
FLOWLINE publishes the thinking behind the work. The research below is currently written from plumbing companies — that is where our evidence is deepest — but the principles about website structure, protecting the visibility a company has already earned, and answer engines apply directly to a contractor.
The reports on rebuilding without losing search equity, and on how search has moved beyond a list of rankings, are the most directly transferable.
Before deciding your site needs a rebuild, see what the tests actually say.
Run trusted public checks for speed, security and the structured information search engines read — then learn what those scores can and can’t tell you about visibility.
Tell us what the company actually does.
Before we recommend pages, keywords or a package, we want to understand the work you take on and where the opportunities are.